Mobil 1: Pitch

Role: Digital Strategy Consultant, Art Director

Agency: Basham Communications

Objective:
To develop digital ideas to drive consumer engagement and sales consideration with potential Mobil 1 consumers.  

Background:
Mobil 1 has developed a number of Proof of Performance (POP) benefits to highlight the varying conditions that Mobil 1 performs in. 

Solution:
A media-rich interactive Flash module to engage consumers who are interested in looking after and getting the best out of their vehicle. This should provide them with the validation, of why Mobil 1 should be used, that they seek.