Robert Recht
CV
ROBERT RECHT
2265 Westland Ave
San Diego, Ca
92104
info@rechtdesign.com
www.rechtdesign.com
PROFILE
I am a digital creative specializing in user experience design, art direction and design project management. My experience includes e-commerce, micro sites, social media, blogs, corporate branding, animation and application design. My extensive experience in all forms of print and digital media provides me with valuable insight into multi-channel content delivery strategies. I am experienced in managing design and production teams and I combine a conceptual perspective with strong leadership and communication skills, high energy and a passion for all aspects of design. I have a proven record of successfully converting design and technology into real, tangible, measurable business benefits.
EDUCATION
1991-1993 MASTER OF FINE ARTS YALE UNIVERSITY
1984-1988 BACHELOR OF FINE ARTS RHODE ISLAND SCHOOL OF DESIGN
PROFESSIONAL EXPERIENCE
2011-2013 RECHTDESIGN San Diego, California DIRECTOR
Management and development of web applications and multi-media marketing of Booz & Co. intellectual content for Booz.com. Multi-media and application development for Booz & Co. client companies including the World Economic Forum. . User experience design, art direction, information architecture, project management, scoping, budgeting and drafting of technical specifications. Management of multi-media project development, design and production. Client management, time and budget estimates and management. Freelance capability hiring and management, project scheduling including oversight of all client deliverables. User experience design, art direction and information architecture. Promotion of VCS capabilities within Booz and the fostering and maintenance of relationships with clients. http://www.booz.com/
2010-2011 BOOZ & COMPANY London England WEB MULTI-MEDIA SPECIALIST
Management and development of web applications and multi-media marketing of Booz & Co. intellectual content for Booz.com. Multi-media and application development for Booz & Co. client companies including the World Economic Forum. . User experience design, art direction, information architecture, project management, scoping, budgeting and drafting of technical specifications. Management of multi-media project development, design and production. Client management, time and budget estimates and management. Freelance capability hiring and management, project scheduling including oversight of all client deliverables. User experience design, art direction and information architecture. Promotion of VCS capabilities within Booz and the fostering and maintenance of relationships with clients. http://www.booz.com/
2009 VINSPIRED London England FREELANCE LEAD DESIGNER / UX DESIGN / DEVELOPER
Design and build of microsite for the vinspired National Awards which took place at the indigO2, London. This national event celebrated and recognised the contributions young people aged 16-25 have made to their communities through all forms of volunteering. The microsite includes YouTube, Twitter and Flickr feeds.
http://nationalawards.vinspired.com/
2009 MOBIL1 London England FREELANCE DIGITAL STRATEGY CONSULTANT / ART DIRECTOR
Mobil 1 has developed a number of Proof of Performance (POP) benefits to highlight the varying conditions that Mobil 1 performs in. Hired by Basham Communications to develop the digital component of a marketing initiative based on these POPs to drive consumer engagement and sales consideration with potential Mobil 1 consumers. Proposal involved a media rich interactive, educational Flash module to engage consumers who are interested in looking after and getting the best out of their vehicle.
2009 FUTURE INNS London England FREELANCE ART DIRECTOR / DESIGNER
Redesign concepts and brand strategy proposal for Future Inns online presence as well as the online marketing and brand integration of its sub-branded restaurants.
2009 CROSBY HOMES London FREELANCE ART DIRECTOR / DESIGNER
Design and brand strategy for a new sub-brand of Crosby Homes, CrosbyProjects offers city centre apartments in Birmingham at 50% cost (a government scheme).
2009 VINSPIRED London England FREELANCE LEAD DESIGNER / UX DESIGN / FLASH DESIGNER
Flash application design and build of animated micro-site for distribution on promotional USB sticks to participants of the Generation Digital v National Conference and v:tv National Network Conference to be held in Birmingham UK in June 2009.
2009 PRACTICAL LAW COMPANY London England FREELANCE DIGITAL CREATIVE / UX DESIGN
Pitch presentation: critique of existing uk.practicallaw.com website and presentation of design
proposals for site redesign. Design and build of Flash banner advertisements and landing page using XHTML and CSS for use on the uk.practicallaw.com website.
2008 PROMPT COMMUNICATIONS London England FREELANCE ART DIRECTION
Pitch presentation for Prompt client HR Access, a leading global provider of HR and Payroll solutions to introduce concepts of potential multi-channel brand campaign. Multi-page color brochure concept, design and print.
2008 THE ECONOMIST London England FREELANCE LEAD DESIGNER / UX DESIGN / FLASH DESIGNER
Design and build of a dynamic data fed interactive Flash module for Economist.com. The brief: to take data-heavy content and convert it into a compelling interactive experience while allowing for ease of data editing. The solution: the Flash module utilizes a simple online system of forms to update a database which generates an xml file. The xml then populates the Flash module on the fly. Design and development: visual and information design; content organization.
2008 VINSPIRED London England FREELANCE CREATIVE LEAD / UX DESIGN / FLASH DESIGNER
Redesign of vinspired.com. The brief: allow greater editorial control over content presentation; callibrate look and feel to target demographic; target actionable items; increase search usage; increase registration; increase participation in blogs, forums and media libraries. The redesign was implemented across the entire site through modification of the existing global css.
2007 REACHCHINA London England FREELANCE LEAD DESIGNER / UX DESIGN
Branding, site design and build for start-up advertising and marketing firm. The brief: convey ReachChina’s understanding of both traditional and contemporary Chinese culture and their ability to bridge the cultural gap to Europe; create an online brochure with the added basic form functionality. ReachChina is an advertising, translation and marketing firm based in London and Shanghai, specialising in strategy development for European companies attempting to reach Chinese markets.
2006-2007 RECHTDESIGN Miami Florida DIRECTOR / CREATIVE DIRECTOR
Renovation of historical properties in Miami Beach for resale. Property investment, renovation design, project management, general contracting. Oversight of consultants, building designers, architects, engineers, mechanical and structural engineers, architects, surveyors, local council planning, permitting, inspectors and building control.
2001-2005 FLORIDA SOUTHERN COLLEGE Lakeland Florida DIRECTOR OF GRAPHIC DESIGN
Leadership and management of Graphic Design Department: development of curriculum and supervision of adjunct faculty. Redesign and implementation of campus technical support systems. Planning and oversight of hardware, software and network infrastructure for the Design Department’s computer lab. Leading member of Technology Committee and the drafting of 5-10 year strategic plan for technology at the college with recommendations for technology, personnel structures, infrastructure and investment. Design and build of Florida Southern College Art Department website.
2001 BRITISH AIRWAYS London England FREELANCE DESIGNER
Redesign of British Airways.com for iXL working closely with Future Brand as part of the corporate re-branding of British Airways. Close collaboration with Information and Functional Architects, and the lead designer at British Airways. Design and development: visual and information design; content organization; design and build of navigation and interface.
1999-2001 RUBUS London England INTERACTIVE DESIGNER and CREATIVE ARCHITECT
Interface design, client side programming, and definition of online customer journey. Primary client contact from creative stream. Worked closely with technical and functional architects on complex website blueprint and build. Engagement in new business development and pitch processes. Six month residency in the Rubus Innovation Centre (RandD).
Clients include: On Digital, Waterstones, 3M, Swire Blanch, Datamaonitor, Thomas Cook, Dorling Kindersley.
1998-1999 SONY Park Ridge New Jersey PRODUCTION COORDINATON
Pre-press production and production coordination of Sony product packaging. Responsibilities: package design; design extensions; packaging die lines; photoretouching; color correction; trouble shooting on press; maintaining relationships with vendors and printers; coordination of production; implementation of color management system; creation of graphics and animations for Sony.com.
1997-1998 YAR COMMUNICATIONS New York NewYork MANAGER OF IMAGE PROCESSING 1998-1999
Preparation of all digital files for press for multicultural advertising agency. Responsibilities include: photoretouching; photocompositing; image manipulation; color correction; creation of the cost structure for internal image processing services; drafting of project based time and cost estimates.
Clients: AT&T, CNN, Nike, Western Union.
LECTURER AND TRAINER
2009 BICKENHALL COLLEGE OF COMPUTING London England FLASH CS4, DREAMWEAVER CS4 INSTRUCTOR
2008 ACADEMY CLASS London England FLASH CS3 INSTRUCTOR
2009 XCHANGE TRAINING LTD London England DREAMWEAVER CS3 INSTRUCTOR
2001-2005 FLORIDA SOUTHERN COLLEGE Lakeland Florida ASSISTANT PROFESSOR OF ART
SKILLS
XHTML, CSS, Adobe Creative Suite, interface design, information architecture, standards-compliance, market research, competitive survey, target group analysis, flowcharts, story boards, wire frame design, screen flow diagrams, usage scenarios, prototypes, navigation maps and Web 2.0 concepts.