Cellcast

Role: INTERACTIVE DESIGNER and CREATIVE ARCHITECT

Agency: Rubus

Project Description:
Cellcast was a Rubus Innovation Centre product concept which delivered location specific advertising by utilizing the inherent ability of cellular broadcast to specify the location of a cellular user. This project was aimed at delivering Cellcast sales presentations to operators in the UK Telecom industry. The boards below illustrated a possible advertising campaign that would build public awareness of the technology thus creating demand for its services.