Sony
1998-1999Role: PRODUCTION COORDINATOR
Pre-press production and production coordination of Sony product packaging using flexography, gravure and offset printing on a wide range of substrates. Responsibilities: package design; design extensions of product lines; creation of packaging die lines from engineering diagrams; photo-retouching; color correction; hi-resolution recreation of artwork; troubleshooting on press; maintaining relationships with vendors and printers; coordination of jobs throughout production; implementation of color management system; creation of graphics and animations for Sony.com; digital 3D animations of prototype packaging. Consultant to design teams on technical issues.
These two 3D animations of prototype packaging designs were created
by importing the original vector die-lines into Strata 3d. They were
used for presentation purposes as part of the internal review process
of the package design team's concepts. The 2nd(bottom) design won
approval and went into production